Is I Can’t Believe It’s Not Butter Vegan?

Not Vegan.

I Can’t Believe It’s Not Butter is a butter substitute, but it is not vegan. One of the main ingredients is buttermilk, “natural sweet cream buttermilk” to be exact.

If you are looking for a vegan butter substitute, Earth Balance and Willow Run carry vegan margarine.

7 comments for “Is I Can’t Believe It’s Not Butter Vegan?

  1. Koty
    June 19, 2012 at 3:12 am

    I was wondering if Thomas bagel thins (everything) are vegan or not? Also the Thomas whole wheat English muffins? I am new to being a vegan and I still don’t know what to look for.

    • @isitvegan
      June 25, 2012 at 12:43 pm

      @Koty, the bagel thins look good. The whole wheat english muffins are NOT vegan. The last ingredients are why and nonfat milk. Both dairy, neither vegan.

      Ps. Welcome to the team!!! Feel free to ask a ton of questions. That’s what we’re here for.

  2. mike
    May 18, 2015 at 11:53 am

    Hi, ICBINB actually has gone through a formulation change and has new ingredients, which all appear to be vegan now!

    • bill
      June 24, 2015 at 8:31 pm

      From their website.. “Our delicious products, including the new I Can’t Believe It’s Not Butter! spreads, are not lactose-free. The natural flavors are derived from milk proteins.”

      • Amber
        August 28, 2017 at 3:59 pm

        Also from their website: “Our Vegan Action Certified spread is 100% dairy free.”

  3. Michelle
    February 15, 2018 at 2:23 pm

    Hi, ICBINB came out with a vegan version a few months ago. Still on the hunt for it.

  4. Kat Mellott
    March 22, 2018 at 11:17 am

    Yes, I agree Michelle. I buy it at Giant or even put Walmart has it.

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